The team at Bluefish really excelled in two important areas. First, they took the time to truly understand how we wanted to be represented as a firm on the web. Second, they understood that our clients are not typical web users and built the site’s design and functionality around that.
What really made the Bluefish team stand out was how quickly they were able to demonstrate a deep knowledge of our business. That understanding helped to shape a lot of the creative and functional choices. They know more about our business than a lot of our customers do.
The Bluefish team has been working as our virtual marketing department and has helped take us from a vertically positioned marketing organization into a service-line oriented firm. From branding to the web, to lead gen and collateral, they’re Integrated Digital Marketing approach helped us to map out a path for success. I don’t think a lot of “web designers” or “creative agencies” could deliver all that they have.
The Bluefish team came in and got their heads around what we are trying to do here almost immediately. We have a pretty unique approach and they gave us two daring and unique websites that were able perfectly reflect our brand. They also integrated both digital and traditional marketing assets to help support our outreach and recruitment efforts. The feedback we’ve gotten has been fantastic and it’s given us a leg up when it comes to reaching new residents in a competitive market.