A group of hip multicultural urban teens using their mobile phones

Mobile Digital Marketing: Mobile Buying Habits of Millennials (Part I of II)

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Only 35% of Millennials use their Mobiles to make purchase (FYI: Digital Marketing people that means that the couple on the right side of this picture of trendy millennials and half of the guy with the aviators are on Instagram here and NOT buying something from your website)   Part I:  How much are Millennials spending via Mobile. A recent study conducted by Social Lens Research (@sociallens) comes up with some interesting findings about the mobile buying habits (and thus the digital

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Where are SMBs spending their Digital Marketing Budgets?

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A recent study of 7000 + Small to Medium Business (SMBs) published on Media Post indicated that 72% of them plan to spend money on Digital services in the next 12 months. This is good news for those of us in the digital marketing agency business. But digging a little deeper into the study, you realize that the majority of that money isn’t going into the types of things we regularly recommend- social media, content creation, digital advertising and integrated

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Digital Marketing in 2015 and Beyond: The Importance of Multi-channel, Video, Ecommerce and other Integrated Digital Marketing Trends

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 A recent study of the Digital Marketing landscape by Comscore is an eye opener to a lot of traditional advertising and marketing folks. Comscore just issued a great report on the state and future of digital marketing: U.S. Digital: Future in Focus (download here) is packed with great information for anyone looking to understand integrated digital marketing and where it’s headed. We’ve summarized some of the key points below and – as always – we give you the BFD perspective:

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Twitter is Being Served Alongside Google Search Results: What Digital Marketing Folks Should Know

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Search + Social = Integrated Digital Marketing You may notice something new in the results page the next time you run a google search, and its impact on Digital Marketing could be far more significant than the little birdie icon indicates. With the new Google-Twitter partnership now live, Tweets will begin showing up in mobile search results starting today (May 19, 2015). This has a lot of impact on the way digital marketers need to look at the platform that

Mobile, responsive web design

Creating a digital marketing hub for a whole new type of digital content provider: Stellwagen Media

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Our friends at Stellwagen Media are demonstrating the power of digital marketing to the “somewhat dated” world of outdoor programming. By delivering compelling digital video content, they’re turning the world of “Fishin’ shows” on its head. Have you ever stumbled across a fishing show some lazy Saturday morning on ESPN or your local sports network? The host usually has a bad accent, every other sentence amounts to a “live read” commercial for some bait, rod, or boat company. The action

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What the .sucks domain can mean to your digital marketing efforts

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On April 8th, 2015 the folks at ICANN (who oversees domain name registry among other things) revealed the list of approximately 1400 proposed new domain extensions that could potentially replace .com.  Digital Marketing types who keep tabs on such things expect that most new domain extensions shouldn’t have any significant effect on your business- except one. The soon-to-be-infamous .sucks extension is garnering some well-deserved attention as speculators, brands and angry consumers all line up to get their hands on these potentially

What the Buying Habits of Millennials Social Media Mean for Digital Marketing

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For a while now, we have been comparing the various social platforms and contrasting their audiences and effectiveness as marketing tools. One thing that we haven’t covered yet is the buying habits of users on each platform- a point that comes in very handy for those of us running integrated digital marketing campaigns for clients with direct ecommerce conversions as their goal. An interesting study came out this week from one our local State Universities (Go Corsairs!) that compared the

Your Mom is on Facebook (but so is everyone else) Social Media Demographics for Digital Marketing

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  Late last winter, we published a blog on the demographics of various social platforms and its impact on digital marketing. At the time, Pinterest was taking off and it became one of our most well read pieces as many of our clients were really trying to decide where they should focus their social media efforts. A new  report from BI Intelligence has recently come out that provides some updated information regarding the demographics of various platforms. What the media seemed to pick up

Social Media Demographics: 2015 What Digital Marketing Experts Should Know.

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As an integrated digital marketing agency, we’ve regularly taken on the task of defining where the social media market demographics are pointing us, and where they will be heading. Scroll through our blog and you’ll see countless posts dedicated to demographic research of various social media platforms. Today, we’ll take a look at some numbers recently published by eMarketer their annual predictions for market sizing in Social media for 2015. While the numbers weren’t shocking, a few things stood out to

What Does Your Website Say About Your Company? (Is Your Second Impression as Good as Your First?) | Bluefish Digital Marketing

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Good news: You just got a big lead.  Bad News: The prospect is going to swing by the office tomorrow.   Panic sets in…Clean the lobby, Get your suit out of the dry cleaners, get the car detailed. We have to create great first impression!   Granted, as a digital marketing agency, we know this stuff is important, and you may not be the type of business where clients come by the office – but trust us – this  scene plays out millions

Facebook Simplifying its Advertising Offerings (Phew)

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No more sponsored stories, questions or offers and more consistent looks and formats Yesterday, Facebook (someone quietly) announced that they are revising their advertising products, and it’s about time. A little while back back, FB got a little ahead of itself and created new slew of new advertising products. You can debate their effectiveness, but one thing is clear, they pretty much served to do nothing but confuse the users. The effort was well- intended, but what likely happened was

Are you ready for Penguin 2.0?

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Penguin 2.0 is here. What is Pengiun you ask. Penguin is the code name for an update that Google made to their algorithm in April of 2012. The intent of this update was to specifically address spam or unhelpful websites, to do a better job of penalizing sites that were using “tricks” to attain better Google page rank. Well Google, via Matt Cutts’ webmaster Youtube channel has announced that Penguin 2.0 is being rolled out. Are you ready?   To

Putting a Pricetag on Friends. How does $175 a year sound? | Bluefish Digital Marketing

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Just when you thought digital marketing via Facebook  was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some significant revenue. Each “fan” or “friend” generates about $174.17 for that brand. The number represents a 28 percent increase compared to 2010. Fans spent $116 on the brand company per year than nonfans Fans spent 43 percent money within that brands industry than non-fans as well. The study, conducted

Putting a Pricetag on Friends (Part II): Fake it till you make it? | Bluefish Digital Marketing

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In an earlier blog we discussed the estimated value of certain elements and actions (Follows/Fans/Likes/Retweets)  of social media to the brands that seek them. These numbers don’t take into take account the recent trend of buying fake (or at the very least, dubious) followers, (like a lot of digitial marketing guru’s do) particularly on Twitter. This dirty little secret became somewhat known in the mainstream during the 2012 election when reporters uncovered that Mitt Romney’s rather paltry Twitter feed gained 117,000 followers overnight

Handy MA Saltwater Fishing Regs from Bluefish Digital Marketing

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Every year, I download the saltwater fishing regulations. Shockingly, our state hasn’t quite figured out how to put them on to a single sheet of paper or in a printable format yet, so I usually put it into a word doc and try to make it one page. This year I dressed it up a little a and created a .PDF. So these are your 2013 Saltwater Finfish Regs (as of 4/22/13.) Feel free to print this out a copy for your boat or tackle box.   [Click the

When it comes to SEO, Content is King

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Recently responded to  journalist who was looking to talk about the “the rise of importance of content.” My point was that content is  an important part of a good digital marketing strategy and has been for a long time. For years it lived in the realm of PR, often in the guise of thought leadership – by-lined articles, white papers and case studies (I’ve ghost written 100’s of pieces like this for everyone from Chief Surgeons at major hospitals to CEO and Engineers.) Or else

From the Mouths of Babes: 7 Blogging Tips from a 7–year old.

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When I published the article a month or so back about my home-made newspaper from the Blizzard of 1978, I realized that there were a few good lessons that I could  take away from my early efforts and apply them to blogging today. The first and only volume of the Hodnett Hawk. February 8, 1978. …So, from the mouths of babes come 7 tips for better blogging and digital marketing. 1) Good typography is still important: By using ALL CAPS

A 7-year Old’s View of the Blizzard of ’78: My First “Published” Article | Bluefish Digital Marketing

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The pending mega-storm Nemo made me thinks back to my “roots” as a writer. On February 7, 1978, I produced my first article to document the great Blizzard of ‘78. The Hodnett Hawk – Feb 8 1978 With desktop publishing and blogging tools still about three decades away, I also had to create my own newspaper – The Hodnett Hawk (Circulation: 3) from two pieces of glued together notebook paper. My mom had enough sense of humor to tuck it

Blue Collar Creativity: The hard work of delivering innovation.

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The toughest part about what we do as digital marketers is to constantly strike the fine line between creativity and simple hard work. We are equally pleased to have clients who refer to us as “…their guys who get things done” (like some second cousin who’s in the mafia) while others praise us for thinking and delivering creativity beyond what they ever imagined. Lean too far toward getting stuff done, and you’re a commodity day laborer. Go too far to the

The Painted Ladies of CES – The booth babe controversy meets social media

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This January marks the first year in quite some time that I haven’t spent a week out in Las Vegas with my tech colleagues sweating our way through another at CES. While following the show closely via every conceivable social channel, it seems like one thing hasn’t changed — the ongoing controversy over “Booth Babes.” Its now met its match in social media Since the world’s first trade show, marketers have tried to make their booths stand out among a crowded show

Bluefish Digital Marketing rolls out new Website Design for Enanta Pharmaceutical

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Congrats to friends at Enanta Pharmaceuticals on their spanking new website design. An emerging pharma R&D company on the fast track to finding a cure for Hepatitis C needed to enhance their brand and company image. Previously, most of their visitors were already researchers or partners already familiar with their great work, but with a higher profile came less familiar visitors and more critical eyes. After landing the account over some better known firms, BFD went to work on defining

When Bad Stock Happens to Good Projects: Top 5 Types of Images Ruining your Digital Marketing.

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After getting a (good) photographer’s bill, I was thinking about the democratization of the digital marketing industry (and photography industry, in particular) and how the digital photography revolution is affecting the business of photography in much the same way that desktop publishing hurt the design business in the early 90’s. But that’s a serious blog and I’d rather start the New Year off with something a little lighter. As we’ve been developing sites, one of the biggest things we find we need to explain is the importance of quality images. There is good stock out there, and

Is Your Website Safe and Secure? | Bluefish Digital Marketing

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There’s been a lot of talk lately in the digital marketing community about small business websites getting hacked and taken down by non-friendly types out there in the cybersphere. Maybe not in your regular circles of people, but on the discussion boards and blogs that we read every day there has. Article 1 Article 2 At Bluefish we’ve been fortunate that the sites that we build and host have escaped some of the recent, large scale attacks. Are we lucky

Who owns what? The Vodoo Science of PR in a Digital Marketing World

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As a PR professional and practitioner, I must admit. We are an odd bunch. We like to keep the magic behind the curtain and the alchemy of what we do is part of why we can charge what we do. [Warning: Stop here if you are not really interested in some of the deep dark inner workings of a PR pros mind. This is going to get in the weeds. We have plenty of other great posts about fun topics

Bluefish Digital Marketing Client, Enanta Pharmaceuticals, Rings Opening Bell at NASDAQ

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At BFD world headquarters, we’re very proud of our clients and the work they do. Today, one of our clients, Enanta Pharmaceuticals, was recognized for their pioneering work in helping to develop a cure for Hepatitis C, a liver disease affecting over 170 million people worldwide. Sunday, July 28, 2013 is World Hepatitis Day, and to help promote awareness for the occasion, Jay R. Luly, Ph.D.,  Enanta’s President and CEO, will ring the Opening Bell at the NASDAQ. This ongoing campaign theme for World Hepatitis

The Expansion of Ecommerce Platforms and a Holistic Approach to Truly Integrated Digital Marketing

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  Recently, our Creative Director, Jeremy France was interviewed by SearchIT for an article about the rapid expansion of ecommerce platforms. While the article focused a lot on the choices that we as developers and designers make to help our clients find the right platform(you can read that here in a previous blog), another thing that jumped out was the rapid growth in a space that many people have come to consider “mainstream.” According to the article, Ecom analyst Tom

Choosing the Right Ecommerce Platform (part 1)

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Choosing the Right Ecommerce Platform As our ecommerce practice continues to grow, we are getting more and more attention. Venerable tech reporter John Moore writing for SearchIT reached out to us after hearing about us online and interviewed our Creative director/partner Jeremy France about advancements in the ecommerce platform landscape. In the article, “Developers Dig deeper on How to Choose the Right Technologies”, Jeremy (and other ecommerce developers) discuss the decisions facing developers (and our clients) when we choose ecommerce

BLUEFISH DIGITAL EXPANDS ECOMMERCE PRACTICE WITH NEW SHOPIFY STORES | Launch new online stores for Capefish Clothing Company, Austin Jolene

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BEVERLY, MA – MAY 09 2014 – Bluefish Digital (www.bluefish-digital.com, @BluefishDigital), an integrated digital marketing agency, today announced that it is expanding its eCommerce practice to include projects built on the popular Shopify platform. For the past three years Bluefish Digital has been expanding eCommerce practice working with emerging retailers in the footwear and apparel markets. Bluefish has also continued to grow its relationship with Shopify. The Shopify platform is one of the fastest growing eCommerce platforms with more than 100,000

Big Data Means Bigger Role for Digital Marketing

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As we at BFD have been preaching for years, the advent of big data and prevalence of analytics has given the Marketing function the ammo it needs to play in the sandbox previously reserved for the “hard numbers” guys in Finance and Sales. A recent study by  IBM of the C-Suite, confirms that CMOs are now wearing their big-girl pants and hanging out in the C-suite lounge. The study indicates that CEOs are increasingly relying on CMOs for strategic input: Chief Officers

Bluefish Digital is pleased to announce that our digital marketing family is growing-

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Welcome our new Director of Business Development, Thomas Bartlett. Tom actually joined us late in 2013 and has been quietly learning our business while developing some partnership programs and defining new business opportunities. In addition to managing our outreach program, Tom will oversee lead generation, handle inbound leads and work with the team to establish partnership programs with IT and professional services vendors. A near maniacal networker, Tom’s a seasoned sales veteran with 20+ years of experience working with some of the world’s largest technology brands. Past honors

And the Winner is – The Top 25 Least Secure Passwords for 2013

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Every January, we start to see a lot of year-end data showing up in press releases and a lot of “Top 20 of 2013″ type of lists begin to make the news. One of my favorites this year is a report published by security consulting firm Splashdata that reveals the top 25 worst passwords for 2013. The list was compiled from files containing millions of stolen passwords posted online during the previous year. The long standing champion of horrible passwords “password” has been knocked

Twitter: All the Kids are Doing It (Or are They?)

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Last week, we took a look at how Facebook continues to grow, particularly among older people. The next logical jump for a digital marketing genius is to assume that if you’re looking to target “the kids today,” you will find them on Twitter. (Having recently had a hip replacement, I am officially allowed to call anyone under 30 a “Kid”) This is both true and false. Lets discuss: The Numbers Don’t Lie Here’s just a few of the bazillion facts and figures

Your Mom’s on Facebook (But so is Everyone else): Demographics of an aging platform audience.

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Late last winter, we published a blog on the demographics of various social platforms . At the time, Pinterest was taking off and it became one of our most well read pieces as many of our clients were really trying to decide where they should focus their social media efforts. A new  report from BI Intelligence has recently come out that provides some updated information regarding the demographics of various platforms. What the media seemed to pick up most on was the growing

Net Neutrality in a Content Centric World

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In an article today discussing the supreme court’s striking down of the so called Net Neutrality act, the Wall Street Journal references a “a longstanding discomfort in Silicon Valley with telecom companies treating some content as more equal than others.” Its not a secret that distributors of content (think Amazon.com or Netflix) who services rely on significant more bandwidth usage obviously favor level playing field for Web content — a principle known as “net neutrality.” For them, the clain it

Putting a Price Tag on Friends (Part II): Fake it till you make it?

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In an earlier blog we discussed the estimated value of certain elements and actions (Follows/Fans/Likes/Retweets)  of social media to the brands that seek them. These numbers don’t take into take account the recent trend of buying fake (or at the very least, dubious) followers, particularly on Twitter. This dirty little secret became somewhat known in the mainstream during the 2012 election when reporters uncovered that Mitt Romney’s rather paltry Twitter feed gained 117,000 followers overnight in July 2013. During the

Do Americans Trust Social Networks to Guard their Privacy? Nope.

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A recent study of online privacy (http://onlineprivacydata.com/) shows that Americans have little trust for social media. This could be bad news for brands who are looking to utilize social media as a way to connect to their customers and prospects. Many of us work really hard to make sure that our followers and friends see us as transparent and honest in our communication with them. Can this be undermined by their overall distrust of the communications media we are using?

Google doesn’t want your Press Releases. They are “Un-Natural” for SEO

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Google’s most recent update to their definitions of link schemes created quite a stir among the SEO, digital marketing and PR world – and in the process, completely screwed a lot of those who felt they were link building and Search optimization experts. Apparently, the 800lb gorilla of SEO is now too good for your lowly press releases and has declared them “unnatural” from a search perspective. This means that a lot of brands are kind of up the creek if their primary strategy

Putting a Price Tag on Friends. How does $175 a year sound?

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Just when you thought Facebook marketing was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some significant revenue. Each “fan” or “friend” generates about $174.17 for that brand. The number represents a 28 percent increase compared to 2010. Fans spent $116 on the brand company per year than nonfans Fans spent 43 percent money within that brands industry than non-fans as well. The study, conducted by Social

Is it Natural?

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A Discussion about Content, from an Art Director It’s probably no surprise that one of the topics that we discuss on a daily basis here at Bluefish is website content, either amongst the team or with our clients. Specifically I’m talking about the words on the page, navigation items, headlines and body copy and how to best optimize that content for the web. We’ve talked about this before on our blog, but since it still dominates our conversations with clients,

We’re Number 1-ish (or somewhere on the first page depending on where you live and what time you Google us!)

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After receiveing an increase in inbound leads and monitoring a decent spike in traffic on our site, we started to wonder –why all the interest? Talking to a prospect, they told us that we came up #1 when they Googled “Digital Marketing Boston.” [look for yourself — http://goo.gl/mX1YO  although we may be #2 or so based on where you live] We had to admit, we were a bit shocked. While we have spent the better part of the year doing

‘Tis the Season for Scamming: A Reminder about Phishing

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I almost fell for it. A phishing scheme came through my email this morning and it almost got me. The subject line came in “UPS Tracking #s” on my blackberry during a conference call.  Having ordered a few things on line yesterday, I was naturally excited to see that they shipped jumped on my Laptop to see a fairly official looking email with a set of numbers. I was, of course, curious about which products had shipped  and wanted to

The Politics of Social Media

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Everyone has that friend. You know – the one who can help themselves but repost every stupid political joke, meme, or article from Drudge Report or Huffington Post. Aren’t they fun? I’ve recently challenged THAT friends to spend a whole week doing nothing but PROMOTING his guy, instead of tearing down the other guy. Apparently that isn’t nearly as fun or witty and he hasn’t responded and continues to post infuriatingly un-funny content on a regular basis. Wanting to see

Can Your Small Businesses Afford a Long Term Social Media Strategy?

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I set out to write a follow up blog to my Pinterest (one of many more on the topic over the next 6 mos. I’m sure)  when I came across this piece on Mashable. http://mashable.com/2012/03/07/pinterest-brand-marketing/ “Rather than using people for statistical gains, brands and marketers should focus on defining their voice and creating a community of dedicated followers with whom they regularly interact,” they advise. “The best practice is to think of each pin, each Like, each comment and each

Have we Entered the Atomic Age for Marketing Data Collection?

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Major Retailers are getting taking consumer profiling to levels from which there may be no turning back  Last week, the NYT published an article about purchasing behavior entitled, “How Companies Learn Your Secrets” Not surprisingly, data from your online and in-store shopping habits is being  pooled and mined to by the big name shopping outlets you use every day to help “customize” your shopping experience. This is nothing new, of course. By now, I think most people realize that those

ImpulsePoint’s New Website is Launched

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We’re happy to announce that our newest project is now live at Impulse.com. Read about our process and more about the project here.

Pinterest: Whats all the Fuss About?

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Pinterest:  Whats all the Fuss About?: Could 5 millions mid-west moms be the next trend for social media?   The latest craze in social media— Pinterest — had been on the top of everyone mind (or at least everyone who does social media and marketing for a living) for the past few months. What’s driving all the attention? Well Pinterest describes itself as “A virtual pinboard to organize and share the things you love.” Kind of an odd concept –

More good SEO advice from Google

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Here’s Maile Ohye (from Google) with more advice on how to best optimize your site for search engines (Google). Watch this clip for the specifics from her, but it affirms what we tell our clients every day. Good SEO is the same as good business and marketing best practices. Maile spells out a handful of mistakes that they see many businesses making with their website marketing and SEO practices. Here’s our summary: 1. Have a real value proposition. In non-MBA speak

Where’s the O’utrage!

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Urban Outfitters make racially offensive shirts– and very few people seem to care. Let me start by saying that my background is Irish, Polish and German. These are probably the three nationalities that are still open season for just about any type of joke.  I’m also a straight, white, protestant male. So fire away– I get it – I’m a drunken Sgt. Shultz who’s too dumb to know who I want to fight. Urban outfitters (@urbanoutfitters) has pushed the taste

Social Media Platform Demographics

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WHO’s WHERE, and WHY? Two out of three Americans is connected to some sort of social media platform. Below is a handy graphic that discusses the various demographic makeup of the users for the most popular social media platforms. Some of the things that jump out: The clear domination of Facebook with # of total users. At 845 Milion its nearly 3x more than Twitter, Google+ , Pinterest and Linked in combined. The gender differences in Google+ (70% men) and

10 Second Pinterest Litmus test

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The 10-Second Test to See if Your Business Should Use Pinterest Most of the questions we’ve been getting lately about social media have something to do with Pinterest. So I apologize if its seems like were blogging a lot on it. But hey, gotta give the people what they want. When people ask us if their business should be Pinning, the discussion usually morphs into a bigger discussion around who are you trying to reach (see Social Media Platform Demographics

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