Your Mom is on Facebook (but so is everyone else) Social Media Demographics

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  Late last winter, we published a blog on the demographics of various social platforms . At the time, Pinterest was taking off and it became one of our most well read pieces as many of our clients were really trying to decide where they should focus their social media efforts. A new  report from BI Intelligence has recently come out that provides some updated information regarding the demographics of various platforms. What the media seemed to pick up most on was the



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Social Media Demographics: 2015 What Digital Marketers Should Know.

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As an integrated digital marketing agency, we’ve regularly taken on the task of defining where the social media market demographics are pointing us, and where they will be heading. Scroll through our blog and you’ll see countless posts dedicated to demographic research of various social media platforms. Today, we’ll take a look at some numbers recently published by eMarketer their annual predictions for market sizing in Social media for 2015. While the numbers weren’t shocking, a few things stood out to



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What Does Your Website Say About Your Company? (Is Your Second Impression as Good as Your First?)

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Good news: You just got a big lead.  Bad News: The prospect is going to swing by the office tomorrow.   Panic sets in…Clean the lobby, Get your suit out of the dry cleaners, get the car detailed. We have to create great first impression!   You may not be the type of business where clients come by the office, but the truth is that this  scene plays out millions of times every day online: A prospects hears good things about



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Facebook Simplifying its Advertising Offerings (Phew)

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No more sponsored stories, questions or offers and more consistent looks and formats Yesterday, Facebook (someone quietly) announced that they are revising their advertising products, and it’s about time. A little while back back, FB got a little ahead of itself and created new slew of new advertising products. You can debate their effectiveness, but one thing is clear, they pretty much served to do nothing but confuse the users. The effort was well- intended, but what likely happened was



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Are you ready for Penguin 2.0?

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Penguin 2.0 is here. What is Pengiun you ask. Penguin is the code name for an update that Google made to their algorithm in April of 2012. The intent of this update was to specifically address spam or unhelpful websites, to do a better job of penalizing sites that were using “tricks” to attain better Google page rank. Well Google, via Matt Cutts’ webmaster Youtube channel has announced that Penguin 2.0 is being rolled out. Are you ready?   To



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Putting a Pricetag on Friends. How does $175 a year sound?

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Just when you thought Facebook marketing was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some significant revenue. Each “fan” or “friend” generates about $174.17 for that brand. The number represents a 28 percent increase compared to 2010. Fans spent $116 on the brand company per year than nonfans Fans spent 43 percent money within that brands industry than non-fans as well. The study, conducted by Social



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Putting a Pricetag on Friends (Part II): Fake it till you make it?

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In an earlier blog we discussed the estimated value of certain elements and actions (Follows/Fans/Likes/Retweets)  of social media to the brands that seek them. These numbers don’t take into take account the recent trend of buying fake (or at the very least, dubious) followers, particularly on Twitter. This dirty little secret became somewhat known in the mainstream during the 2012 election when reporters uncovered that Mitt Romney’s rather paltry Twitter feed gained 117,000 followers overnight in July 2013. During the



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Handy MA Saltwater Fishing Regs

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Every year, I download the saltwater fishing regulations. Shockingly, our state hasn’t quite figured out how to put them on to a single sheet of paper or in a printable format yet, so I usually put it into a word doc and try to make it one page. This year I dressed it up a little a and created a .PDF. So these are your 2013 Saltwater Finfish Regs (as of 4/22/13.) Feel free to print this out a copy for your boat or tackle box.   [Click the



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When it comes to SEO, Content is King

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Recently responded to  journalist who was looking to talk about the “the rise of importance of content.” My point was that content is  an important part of a good digital marketing strategy and has been for a long time. For years it lived in the realm of PR, often in the guise of thought leadership – by-lined articles, white papers and case studies (I’ve ghost written 100’s of pieces like this for everyone from Chief Surgeons at major hospitals to CEO and Engineers.) Or else



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From the Mouths of Babes: 7 Blogging Tips from a 7–year old.

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When I published the article a month or so back about my home-made newspaper from the Blizzard of 1978, I realized that there were a few good lessons that I could  take away from my early efforts and apply them to blogging today. The first and only volume of the Hodnett Hawk. February 8, 1978. …So, from the mouths of babes come 7 tips for better blogging and digital marketing. 1) Good typography is still important: By using ALL CAPS



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