Planning, budgeting and managing successful digital and social advertising campaigns
Digital media planning can be a challenge. Ever-evolving online advertising platforms like Facebook and AdWords continue to get more sophisticated and allow previously unheard of levels of granularity and targeting for those who know how to use them. The ability to get on-demand results and analytics make managing paid media campaigns an ongoing process rather than a one-off planning activity.
You need to understand the tools, and how best to use them in order to maximize ROI. Bluefish helps our clients understand what is happening and how to best optimize their campaign dollars.
Media planning and buying services include:
- Channel Assessment
- Media Planning
- Media Buying
- Reporting and Analytics