Bluefish Digital Marketing

Messaging and Positioning

Identifying the key benefits and features that make you stand out

Where do your organization’s products or services fit in the marketplace? What are your distinctives? And what is your organization’s value proposition to the consumer? Getting your positioning right is a very important step in marketing your company.

The combination of the right positioning and an understanding of your customer persona lays the foundation for brand and identity elements, the creation of relevant content and identifying the best channels to reach your audience.

Our Positioning Services Include:

  • Market Research and Assessment
  • SWOT analysis
  • Messaging Documents
  • Positioning Statements
  • “About Us” and company boilerplates
  • Taglines & Slogans
  • Key Feature Differentiation

Click here to read a mini-case study of our positioning and messaging services in action or call us today at 978-238-1626 to talk about how we can help your company.