Another valuable tool in the digital marketer’s toolbox is “thought leadership” or “premium” content. This type of high-value content is generally more involved and usually longer than blogging and is great to position you as an expert in a particular field.
By creating premium content like E-books, whitepapers, case studies and customer testimonials you demonstrate to your reader that you are a resource they can count on to help solve their particular challenges.
Lead Generation with Premium Content
Beyond the credibility that thought leadership provides, premium content is ideal “bait” to offer your potential customers in exchange for contact information. By placing premium content behind a contact form on a landing page, you create a transaction of sorts where prospects provide you with their contact information in exchange for the materials you provide. Once this occurs, you now have an identifiable contact that you can continue to connect with and nurture, now via email or telephone.
Some of the Premium Content services we have created for clients include:
- Analyst reports
- Research reports
- Editorial content
- Expert content
- Educational content
- Expert guidelines