Bluefish Digital Marketing

Website and Landing Page Copy

Your website is the foundation of your digital marketing efforts and inbound marketing campaign so the copy on it must be on point. Even with video’s rapid ascendency to the content throne, people still read, and so do the search engines. But you’re not a publishing company, and you got solid B-minus in composition. That’s where we come in.

We can help you tell your story and sell your product or service with copy that educates and informs your prospect about your business and its unique value proposition. When creating any content, particularly website and landing page copy, the buyer persona is ever important. When writing website copy, we consider 1) our positioning and branding, 2) the needs of our buyer(s) and 3) where they may be in their buyer’s journey. By considering each of these three things, we ensure that we are writing the right content.

Content in Context

Have you heard the old adage, “content is king”? Well, content is only half the picture; context is the other half. By writing good content that speaks to your target customer where they are gives your content context, and that is where we start to earn attention.


Services include:

  • Copy writing and editing
  • Ghostwriting
  • Editorial Planning
  • Website Content Mapping
  • Landing Page Copy*

Landing Page Copy

For laser-focused landing pages designed to convert prospects into leads.

Landing pages play a critical role in and integrated digital marketing campaign and require a different type of copy to be effective. They are used primarily to collect data from visitors in order to convert them into a contact that we can market to directly. As such, the copy on these pages is generally written differently than standard website copy. It is generally more direct and specific to a content offer and very tailored to a unique buyer persona and their stage in the buyer’s path or journey.

Getting this copy just right will have a huge impact on your landing pages’ conversation rates and ultimately your campaigns’ success and your return on investment.

Call us at 978-238-1626 or fill out our form if you’d like to see some examples of landing pages that work.