Bluefish Digital Marketing

Strategic Planning

Experience-based strategic counsel that will get you results.

You can’t rely on your content ‘going viral.’ Success requires solid planning and consistent execution. Whether you’re a start-up looking for funding, a non-profit seeking donors, or an established company launching a new product, let us help you put a plan in place that impresses your boss, wows your clients and helps you get that big year-end bonus.

We develop marketing plans that make sense and get results. Since every company is unique, we know there is no “one-size-fits-all” marketing program either. While most clients find the best results from a fully integrated, inbound marketing program, others just need to supplement their existing advertising and marketing with a social or digital component, and we can help you seamless integrate them into your existing programs.

Campaign Review, Measurement and Analysis

One of the biggest changes that digital marketing has made to the advertising world is metrics and analytics. Never before have companies been able to have such precise and real-time visibility to the results of their marketing.

On an ongoing and regular basis, we review what is or is not working and determine why. We then continue make adjustments for the remainder of a campaign

There are several great analytical tools out there to measure a variety of Key Performance Indicators (KPI’s). We’ve mastered all the analytics tools so you don’t have to. We also create customized reports based on your input and deliver them when and how you need them.

A Trusted Advisor

Marketing teams and budgets are getting smaller, but expectations continue to grow. Bluefish Digital can be a key part of your team, and a trusted advisor. We’ll providing 1-on-1 access to partners who can provide counsel and bring years of expertise and experience to your digital marketing plan.

So whether you’re an established brand looking for a fresh perspective on social media or inbound marketing, or you’re an emerging business who wants to branch out into new markets, we can help you define your strategy, develop your content and choose the right channels to execute.

Planning Services include:

  • Marketing Plans
  • Social Media Planning
  • Digital Marketing Plans
  • Business Plan Development
  • Inbound Marketing Planning
  • Cross channel integration

Sample Planning Calendar

To speak with us about our strategic planning services and how they can help you achieve your business objectives, call us at 978-238-1626 today.